docs: rename the GENDOC infrastructure

Rename the GENDOC infrastructure so that it more closely matches the way
we handle the packages infras.

Signed-off-by: "Yann E. MORIN" <yann.morin.1998@free.fr>
Cc: Samuel Martin <s.martin49@gmail.com>
Cc: Thomas De Schampheleire <patrickdepinguin@gmail.com>
Reviewed-by: Samuel Martin <s.martin49@gmail.com>
Reviewed-by: Thomas De Schampheleire <thomas.de.schampheleire@gmail.com>
Signed-off-by: Peter Korsgaard <peter@korsgaard.com>