toolchain/helpers.mk: use --chmod on rsync

This makes sure we don't have any weird permissions on the staging dir,
which could affect the target.

Signed-off-by: Guido Martínez <guido@vanguardiasur.com.ar>
Acked-by: Arnout Vandecappelle (Essensium/Mind) <arnout@mind.be>
Signed-off-by: Thomas Petazzoni <thomas.petazzoni@free-electrons.com>